Fashion PR Specialists
The consumer trend of wanting to understand a company or product’s ‘back-story’ has spread to the fashion industry and today’s conscientious consumer demands that fashion brands examine what they do and how they do it.
In the fast-paced and changeable world of fashion, building brand awareness and orchestrating positive public perception can make the difference between phenomenal success and not leaving the starting blocks. A strategic, well-executed public relations plan can work wonders in building brand awareness and guiding how a fashion brand is perceived; and can put it on the map by cultivating appropriate media attention and reaching consumers directly via publicity in the news media and social media.
Rosemary Hare Public Relations is a full-service public relations consultancy with experience in introducing established fashion brands into new markets as well as nurturing start-up fashion brands, by creating a buzz among influential fashion journalists, and connecting with the right social media platforms to gain media exposure.
We love to promote fashion brands and help them to grow.
Over a 30-year career as a communication specialist, founder Rosemary Hare, has successfully launched a variety of fashion brands in South Africa, among them luxury international brand, Stenströms, the leading Swedish fashion house, and entry-level fashion designer, Daniel Moleka, owner of RedThread Apparel X.
We can help you find the right story to capture the imagination of your target audience.
Storytelling is a powerful communication tool within Rosemary Hare’s arsenal, with its ability to forge a strong emotional connection between fashion brands and their consumers.
We are specialists in getting the attention of the right media.
In conjunction with storytelling, Rosemary believes that a key strength of public relations lies in its capacity to build credibility through brands and products being associated with the integrity, and clout of the media or channel in which their message appears. To this end, hosting a well planned, artfully designed media briefing is the ideal vehicle to create publicity for a fashion brand.