tourism pr

Tourism PR Specialists

South Africa is an inspiring tourist destination, for visitors and locals, offering many unique guest experiences that can accommodate every type of traveller and budget. The market is overcrowded and the competition is intense.

How does one stand out from the crowd? Travellers nowadays are yearning for a more authentic, transformative experience when they visit new places, and so sharing genuine stories is a great promotional tool.  In addition, reputation management can make or break a tourism or hospitality brand, especially in the era of online reviews. Most travellers will not book accommodation unless it has good reviews, so it is vital that one not only encourages online feedback from guests, but also regularly monitors, listens to and engages with your audience to build a positive online reputation.

Rosemary Hare Public Relations is a full-service public relations consultancy with experience in reputation management, along with promoting tourism and hospitality brands into the marketplace by creating a buzz among influential tourism and lifestyle journalists to gain media exposure.

We love promoting destinations and venues in South Africa

Over a 30-year career as a communication specialist, founder Rosemary Hare, has successfully launched, publicised and managed a broad range of brands and products, among them tourism, fashion and lifestyle and property brands.

We can help you to grow your community through regular engagement.

The main goal of a consistent presence on social media is to establish and maintain a lasting bond between your hotel, lodge or guest house and its followers. Competitions and giveaways are a great way to encourage user-generated content, which you can then use to promote your brand online.

We are specialists in getting the attention of the right media

In conjunction with sharing compelling stories and stimulating interest through competitions and giveaways, Rosemary believes that a key strength of public relations lies in its capacity to build credibility through brands being associated with the integrity and clout of the media or channel in which their message appears.  To this end, hosting a well-planned, artfully designed media briefing is the ideal vehicle to create publicity to launch or re-launch a tourism or hospitality brand.

tourism pr