Specialists in Fashion Public Relations
Today’s consumers want to know the story behind the brands they buy. In the fashion industry, this means transparency, authenticity, and meaningful engagement are more important than ever.
In a fast-moving and competitive market, building strong brand awareness and managing public perception are critical. A strategic public relations plan doesn’t just put your brand in the spotlight. It shapes how people see you and drives both credibility and demand. At Rosemary Hare Public Relations, we help fashion brands stand out through targeted media coverage and direct connections with consumers on news and social media platforms.
With over 30 years of experience, founder Rosemary Hare has launched and supported a wide range of fashion brands in South Africa. Her clients include luxury names like Stenströms and emerging designers like Daniel Moleka of RedThread Apparel X. Our expertise covers everything from market entry strategies to creating media buzz and building relationships with top fashion journalists and influencers.
We believe storytelling is key. We craft compelling brand narratives that build emotional connections with your audience. This helps your brand be seen, remembered, and chosen.
Our team specializes in securing the right media attention. Through expertly planned media briefings and tailored PR campaigns, we position your brand in front of the audiences that matter most.
Ready to tell your story and grow your brand?
Contact Rosemary Hare Public Relations. Let’s put your fashion brand on the map.
We have 30+ years experience in fashion, pharmaceutical and tourism PR.
Our Experience and Services
Rosemary Hare Public Relations delivers measurable value to both reputation and the bottom line by creating multi-dimensional communication programmes, which include:
- News generation – We write press releases and distribute them to our regularly updated mailing lists. We also produce news flashes for last minute stories and distribute them to the relevant media.
- Press conferences – If your topic is too big for one sheet of paper, the informal nature of a press conference makes it the right place. We take care of logistics and liaise with media representatives to ensure that your news is the center of attention.
- Press office – We make everything the media wants readily available in one place – photos, information and statements, thus letting you get on with your job while we act as your press office. We update our press network continuously and report on the success of our activities in our media coverage overviews.
- Brand and product launches – We help introduce your brand and new products to the marketplace. By delivering good results through positive public relations, we can raise awareness and create a buzz around your product.
- Copy and speech writing – We write clear, concise and creative copy and speeches to enable you to communicate effectively with your audiences.
- Reputation management – We identify criticism in the news and social media and develop the best response.
- Editorial relations – We set up appointments for you with selected journalists and will accompany you to the meeting and assist wherever necessary.
- Press visits – We will gather the relevant media representatives for your news while you can concentrate on presenting your news.
- Competitions and media co-promotions – Competitions enable topics and products to be exposed to a broad audience. And if you’re looking for something bigger, we recommend media co-promotions with multiple publications.
- Corporate and internal communication – From increasing productivity and morale to effectively dealing with organizational change, or even addressing cultural and performance issues, a well-executed internal communication campaign can go a long way towards improving your employees’ team spirit, peace of mind and general attitude.
- Social media consultancy and campaigns – We outsource these to trusted specialists to ensure you get the best results.
