Specialists in Tourism Public Relations
South Africa is an inspiring tourist destination, for visitors and locals, offering many unique guest experiences that can accommodate every type of traveller and budget. The market is overcrowded and the competition is intense.
How does one stand out from the crowd? Travellers nowadays are yearning for a more authentic, transformative experience when they visit new places, and so sharing genuine stories is a great promotional tool. In addition, reputation management can make or break a tourism or hospitality brand, especially in the era of online reviews. Most travellers will not book accommodation unless it has good reviews, so it is vital that one not only encourages online feedback from guests, but also regularly monitors, listens to and engages with your audience to build a positive online reputation.
Rosemary Hare Public Relations is a full-service public relations consultancy with experience in reputation management, along with promoting tourism and hospitality brands into the marketplace by creating a buzz among influential tourism and lifestyle journalists to gain media exposure.
We love promoting destinations and venues in South Africa.
Over a 30-year career as a communication specialist, founder Rosemary Hare, has successfully launched, publicised and managed a broad range of brands and products, among them tourism, fashion and lifestyle and property brands.
We can help you to grow your community through regular engagement.
The main goal of a consistent presence on social media is to establish and maintain a lasting bond between your hotel, lodge or guest house and its followers. Competitions and giveaways are a great way to encourage user-generated content, which you can then use to promote your brand online.
We are specialists in getting the attention of the right media.
In conjunction with sharing compelling stories and stimulating interest through competitions and giveaways, Rosemary believes that a key strength of public relations lies in its capacity to build credibility through brands being associated with the integrity and clout of the media or channel in which their message appears. To this end, hosting a well-planned, artfully designed media briefing is the ideal vehicle to create publicity to launch or re-launch a tourism or hospitality brand.
We have 30+ years experience in fashion, pharmaceutical and tourism PR.
Our Experience and Services
Rosemary Hare Public Relations delivers measurable value to both reputation and the bottom line by creating multi-dimensional communication programmes, which include:
- News generation – We write press releases and distribute them to our regularly updated mailing lists. We also produce news flashes for last minute stories and distribute them to the relevant media.
- Press conferences – If your topic is too big for one sheet of paper, the informal nature of a press conference makes it the right place. We take care of logistics and liaise with media representatives to ensure that your news is the centre of attention.
- Press office – We make everything the media wants readily available in one place – photos, information and statements, thus letting you get on with your job while we act as your press office. We update our press network continuously and report on the success of our activities in our media coverage overviews.
- Brand and product launches – We help introduce your brand and new products to the marketplace. By delivering good results through positive public relations, we can raise awareness and create a buzz around your product.
- Copy and speech writing – We write clear, concise and creative copy and speeches to enable you to communicate effectively with your audiences.
- Reputation management – We identify criticism in the news and social media and develop the best response.
- Editorial relations – We set up appointments for you with selected journalists and will accompany you to the meeting and assist wherever necessary.
- Press visits – We will gather the relevant media representatives for your news while you can concentrate on presenting your news.
- Competitions and media co-promotions – Competitions enable topics and products to be exposed to a broad audience. And if you’re looking for something bigger, we recommend media co-promotions with multiple publications.
- Corporate and internal communication – From increasing productivity and morale to effectively dealing with organisational change, or even addressing cultural and performance issues, a well-executed internal communication campaign can go a long way towards improving your employees’ team spirit, peace of mind and general attitude.
- Social media consultancy and campaigns – We outsource these to trusted specialists to ensure you get the best results.
