Specialists in Pharmaceutical Public Relations
Today’s consumer-patients are more empowered than ever before through the information they can access online and the knowledge they bring into the doctor’s office.
In this rapidly evolving environment, public relations is an invaluable communication tool. By communicating with consumers via independent and trusted sources, which include appropriate online and offline media, consumer PR cost-effectively helps to build consumer-patients’ interest in learning more about a disease and its treatment. Plus, public relations has the ability to deliver balanced and objective information to the medical profession; and can be cost-effectively employed throughout a product’s life cycle, for both new and long-standing products.
Rosemary Hare Public Relations understands that medical journalists and healthcare practitioners are no longer a pharmaceutical company’s only target audience; and that this shift requires considering the needs of the consumer-patient in product education and building brand awareness. This brings exciting opportunities to develop a multi-faceted communication campaign, and to build deeper bonds with the end-user through creating impactful stories to reach an increasingly discerning audience.
We are experienced at promoting pharmaceutical brands.
Over a 30-year career as a communication specialist, founder Rosemary Hare, has successfully launched, publicised and managed products, sports and special events for pharmaceutical companies, such as Warner Lambert and Parke-Davis.
We can help you take a much more integrated approach.
Beyond just conveying pertinent scientific information, it is important to craft a story about the value that a pharmaceutical company or product is bringing to the marketplace.
We are specialists in getting the attention of the right media.
Rosemary believes that a key strength of public relations lies in its capacity to build credibility through brands and products being associated with the integrity, and clout of the media or channel in which their message appears. Targeted communication is vital to make sure the right messages are reaching appropriate target groups. For pharmaceutical companies these include healthcare professionals, such as doctors and pharmacists, as well as the end-user: the consumer-patient.
We have 30+ years experience in fashion, pharmaceutical and tourism PR.
Our Experience and Services
Rosemary Hare Public Relations delivers measurable value to both reputation and the bottom line by creating multi-dimensional communication programmes, which include:
- News generation – We write press releases and distribute them to our regularly updated mailing lists. We also produce news flashes for last minute stories and distribute them to the relevant media.
- Press conferences – If your topic is too big for one sheet of paper, the informal nature of a press conference makes it the right place. We take care of logistics and liaise with media representatives to ensure that your news is the center of attention.
- Press office – We make everything the media wants readily available in one place – photos, information and statements, thus letting you get on with your job while we act as your press office. We update our press network continuously and report on the success of our activities in our media coverage overviews.
- Brand and product launches – We help introduce your brand and new products to the marketplace. By delivering good results through positive public relations, we can raise awareness and create a buzz around your product.
- Copy and speech writing – We write clear, concise and creative copy and speeches to enable you to communicate effectively with your audiences.
- Reputation management – We identify criticism in the news and social media and develop the best response.
- Editorial relations – We set up appointments for you with selected journalists and will accompany you to the meeting and assist wherever necessary.
- Press visits – We will gather the relevant media representatives for your news while you can concentrate on presenting your news.
- Competitions and media co-promotions – Competitions enable topics and products to be exposed to a broad audience. And if you’re looking for something bigger, we recommend media co-promotions with multiple publications.
- Corporate and internal communication – From increasing productivity and morale to effectively dealing with organizational change, or even addressing cultural and performance issues, a well-executed internal communication campaign can go a long way towards improving your employees’ team spirit, peace of mind and general attitude.
- Social media consultancy and campaigns – We outsource these to trusted specialists to ensure you get the best results.
